The chemical industry is an example of one of the classic industries that are currently in the digital transformation. Sales and marketing in the B2B area are based in many respects on long-established structures that have been established over the years. However, the classic sales and marketing strategies, which are characterized in particular by personal contact between the provider and the interested party, are under pressure due to the current corona situation.

Due to the new circumstances, we as EMM HPC would like to proactively respond to changing market events and thus position ourselves more future-oriented.

With the strategic decision to set up a B2B eCommerce platform, we are opening up another sales channel that enables us to sell products and services across national borders.