Component 011. WaterBase / dilution
Illustration only · Not a confirmed EMM product or packaging design
Laundry care · Development concept
Sensitive Liquid Laundry Detergent
A laundry detergent concept with reduced fragrance and additive options for sensitive-positioned brands. We develop the concept with you. EMM assesses technical feasibility and supports implementation.
Not sure about the details yet? No problem.
✧Your product
to your specifications♧Development and
concentrates◇Personal
Consultation
to your specifications♧Development and
concentrates◇Personal
Consultation
Inspire · Customize · Connect
Make it your product.
Choose fragrance, color, supply format and support if you wish. Or contact us right away—EMM will discuss technical details with you.
1Choose a fragranceoptional
2Choose a coloroptional
To be decided
Blue
Green
Pink
Colorless
3What would you like to source?
4What support do you need?
Your product idea at a glance
Make an inquiryFragrance: To be decided · Color: To be decided
Supply: Concentrate for local dilution and filling
Support: I want to develop my own brand
Non-binding project inquiry · No automatically approved formula or available SKU.
More than a formula.
EMM can support your entire product development journey, not just manufacturing.
01Formulation & development
02Concentrate manufacturing
03Branding & design
04Market launch
Your product ideaLet's talk, no obligationRequest product ↗
What is this product?
A laundry detergent concept with reduced fragrance and additive options for sensitive-positioned brands.
CategoryLaundry care
ApplicationEveryday household machine washing according to approved instructions
Target audiencePrivate labels positioned around sensitive care or families
Product statusDevelopment concept – availability and specifications unconfirmed
AvailabilityAvailable on request after technical feasibility review
Minimum order quantityTo be defined with the project
Lead timeTo be estimated after formula approval, ingredient sourcing and shipping assessment
Potential product variants
- Fragrance-Free
- Dye-Free
- Family Sensitive
- Concentrated
Packaging options
- Standard bottle
- Refill
- B2B container subject to assessment
All variants are development ideas. EMM must verify and confirm final specifications and supply options.
Technical formulation concept
The technical details come from EMM's development brief. They describe potential ingredient systems, not a finalized or commercially available formula.
Anionic surfactantsSelected LAS/AES alternatives or anionic surfactants depending on target residue and performance profile
Nonionic surfactantsSuitable fatty alcohol ethoxylates or APG according to cleaning and tolerance goals
Other potential ingredientsOption without added fragrance or colorant; preservation and raw material checks; builders/hydrotropes
Concentrate modelConcentrate possible, but preservation, skin tolerance and residue profile after dilution require checks.
Our simplified six-component example
An illustration of a previously discussed laundry concept only. EMSOL 760 FCD has not been confirmed as an ingredient in this product brief.
Component 022. EMSOL 760 FCDExample concentrate
Component 033. PreservativeAs required / subject to testing
Component 044. FragranceFragrance system
Component 055. ColorColorant system
Component 066. SaltViscosity, if appropriate
This is not a mixing guide, dosage or validation approval. Ingredients, quantities and production steps must be defined for each project.
Application, testing & safety
Product-specific test needs and limitations from EMM's development brief.
Planned testing
- Washing performance
- Relevant raw material residue assessment
- Preservation and stability testing
- Appropriate compatibility evidence for claims
- Verify absence of fragrance against specification
Important limitations: Hypoallergenic, dermatologically tested and baby-suitable are not automatic properties; each needs robust evidence.
ApplicationEveryday household machine washing according to approved instructions
DosageTo be defined after formulation and application testing
pHFormulation and application dependent – to be specified technically
ViscosityFormulation dependent – to be specified technically
Surfactant active contentTo be measured and defined; no generic percentage claim
Shelf lifeTo be validated by stability and preservation testing
Ingredient disclosuresTo be prepared according to the final formulation and applicable labeling rules
Labeling & safetyLabeling, hazard assessment and instructions depend on the final formulation
How can EMM help?
The services below are linked to this concept in the original brief. We define the actual scope together during consultation.
Formulation development and surfactant system optimization
Support tailored to your project and target market.
Sampling, stability tests and application-related quality assurance
Support tailored to your project and target market.
Concentrate development and validation of local dilution/filling
Support tailored to your project and target market.
Packaging, filling process and supply format support
Support tailored to your project and target market.
Private label, brand positioning and packaging design
Support tailored to your project and target market.
Website, product visuals and go-to-market campaigns
Support tailored to your project and target market.
Technical documents, formula specifications and target-market labeling guidance
Support tailored to your project and target market.
More inspiration
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From your idea to your own product
Your product idea. Your brand. With EMM.
Whether you have a product concept, need concentrates or want to start a brand, we will discuss the right approach for your project.
Discuss your project with EMM