1. WaterBase / dilution
Your brand. Our expertise.
Turning ideas into products people love.
Explore premium home and personal care concepts. We help you turn your idea into a brand—from formulation to market launch.
Example: liquid detergent
Six building blocks. One tailored solution.
Just six building blocks to your own liquid detergent: mix to an agreed formulation, fill locally and market under your own brand.
2. EMSOL 760 FCDExample concentrate
3. PreservativeAs required / subject to testing
4. FragranceFragrance system
5. ColorColorant system
6. SaltViscosity, if appropriate
The order is an illustrative structure from EMM concept work, not a general formula rule.
Two paths. One partner.
How can we help?
Explore products
I have a product in mind.
Explore 20 development concepts—from laundry to personal care—and tell us what you have in mind.
Talk to EMM
I want to build a brand.
An idea is enough. We will discuss which formulation, concentrates and services make sense for your business.
Explore your opportunities
Which product fits your idea?
From laundry and household cleaning to hand, body and hair care: explore concepts for your own brand.
Laundry careExplore ↗
DishwashingExplore ↗
Household cleaningExplore ↗
Hand washExplore ↗
Body washExplore ↗
Hair careExplore ↗Laundry Care · Product concept
A classic product. Endless possibilities for your brand.
Our color laundry detergent concept shows how custom formulations, fragrances, colors and packaging can become your own product.
Explore color detergent
Make it yours
Your product. Your vision.
The product is just the beginning. With the right components and support, it becomes a distinctive brand.
01 / Concentrates
The technological foundation of your formula and a key element of our concentrate supply model.
Explore components ↗
02 / Fragrances
From Fresh Linen to Citrus and Lavender—tailored to your audience and market.
Explore components ↗
Manufacturing made simple
From a concept to your product line.
A clear collaborative process tailored to the project, formulation, manufacturing model and target market.
1Product idea
Define product category, audience and market.
2Formulation & raw materials
Define concentrate, fragrance, color and target properties.
3Sampling & testing
Create samples and validate for the intended application.
4Production
Manufacture concentrates and agree on supply volumes.
5Market launch
Support filling plans, branding and go-to-market activities.
Beyond manufacturing
One idea. One partner. Many solutions.
Formulation development, raw materials, concentrates, packaging, branding and marketing: choose the support your business needs.
Explore EMM solutionsFrom your idea to your own product
Your brand starts with a great product idea.
Whether you have a product concept, need concentrates or want to start a brand, we will discuss the right approach for your project.
Discuss your project with EMM