Formulation development and surfactant system optimization
Support tailored to your project and target market.
Illustration only · Not a confirmed EMM product or packaging design
Hair care · Development concept
Daily Shampoo
Shampoo for everyday use and building a versatile hair-care brand. We develop the concept with you. EMM assesses technical feasibility and supports implementation.
Not sure about the details yet? No problem.
✧Your product
to your specifications♧Development and
concentrates◇Personal
Consultation
to your specifications♧Development and
concentrates◇Personal
Consultation
Inspire · Customize · Connect
Make it your product.
Choose fragrance, color, supply format and support if you wish. Or contact us right away—EMM will discuss technical details with you.
1Choose a fragranceoptional
2Choose a coloroptional
To be decided
Blue
Green
Pink
Colorless
3What would you like to source?
4What support do you need?
Your product idea at a glance
Make an inquiryFragrance: To be decided · Color: To be decided
Supply: Concentrate for local dilution and filling
Support: I want to develop my own brand
Non-binding project inquiry · No automatically approved formula or available SKU.
More than a formula.
EMM can support your entire product development journey, not just manufacturing.
01Formulation & development
02Concentrate manufacturing
03Branding & design
04Market launch
Your product ideaLet's talk, no obligationRequest product ↗
What is this product?
Shampoo for everyday use and building a versatile hair-care brand.
CategoryHair care
ApplicationHair and scalp cleansing tailored to the target audience defined during development
Target audienceHair-care brands, hotels, retailers and private labels
Product statusDevelopment concept – availability and specifications unconfirmed
AvailabilityAvailable on request after technical feasibility review
Minimum order quantityTo be defined with the project
Lead timeTo be estimated after formula approval, ingredient sourcing and shipping assessment
Potential product variants
- Everyday Fresh
- Unisex
- Fragrance-Free
- Premium
Packaging options
- Shampoo bottle
- Pump pack
- Refill
- Bulk
All variants are development ideas. EMM must verify and confirm final specifications and supply options.
Technical formulation concept
The technical details come from EMM's development brief. They describe potential ingredient systems, not a finalized or commercially available formula.
Anionic surfactantsSLES/AES or mildness-oriented anionic shampoo surfactants
Nonionic surfactantsAPG to support cleansing and foaming
Other potential ingredientsOptional amphoteric surfactants, conditioning polymers, glycerin, fragrance and preservation
Concentrate modelConcentrate possible; diluted formula requires separate stability and preservation testing.
This is not a mixing guide, dosage or validation approval. Ingredients, quantities and production steps must be defined for each project.
Application, testing & safety
Product-specific test needs and limitations from EMM's development brief.
Planned testing
- Combability and hair feel
- Cleaning performance
- Foam
- Cosmetic safety assessment
- Preservation and stability
Important limitations: Daily use suitability requires appropriate safety and use assessment.
ApplicationHair and scalp cleansing tailored to the target audience defined during development
DosageTo be defined after formulation and application testing
pHFormulation and application dependent – to be specified technically
ViscosityFormulation dependent – to be specified technically
Surfactant active contentTo be measured and defined; no generic percentage claim
Shelf lifeTo be validated by stability and preservation testing
Ingredient disclosuresTo be prepared according to the final formulation and applicable labeling rules
Labeling & safetyLabeling, hazard assessment and instructions depend on the final formulation
How can EMM help?
The services below are linked to this concept in the original brief. We define the actual scope together during consultation.
Sampling, stability tests and application-related quality assurance
Support tailored to your project and target market.
Concentrate development and validation of local dilution/filling
Support tailored to your project and target market.
Packaging, filling process and supply format support
Support tailored to your project and target market.
Private label, brand positioning and packaging design
Support tailored to your project and target market.
Website, product visuals and go-to-market campaigns
Support tailored to your project and target market.
Technical documents, formula specifications and target-market labeling guidance
Support tailored to your project and target market.
More inspiration
Related product concepts
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A moisturizing-focused shampoo for brands addressing dry or damaged-looking hair.
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Men's Shampoo
A private-label shampoo with possible fresh, sport or classic fragrance concepts.
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Sensitive Shampoo
A shampoo concept with mild surfactants and optional avoidance of added fragrance and colorants.
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From your idea to your own product
Your product idea. Your brand. With EMM.
Whether you have a product concept, need concentrates or want to start a brand, we will discuss the right approach for your project.
Discuss your project with EMM